Why am I passionate about this?

I’m a historian of the senses. When I first traveled to the United States, I was fascinated and overwhelmed by the smell and sound of the streets entirely different from my hometown in Japan. Since then, every time I go abroad, I enjoy various sensory experiences in each country. The first thing I always notice is the smell of the airport which is different from country to country. We all have the senses, but we sense things differently—and these differences are cultural. I wondered if they are also historical. That was the beginning of my inquiry into how our sensory experience has been constructed and changed over time.


I wrote

Book cover of Visualizing Taste: How Business Changed the Look of What You Eat

What is my book about?

Foodstuffs are among the oldest of commodities. But commodification of food through the control of color and taste is a…

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The books I picked & why

Book cover of The Sensational Past: How the Enlightenment Changed the Way We Use Our Senses

Ai Hisano Why did I love this book?

The Enlightenment is often associated with intellectual changes. But the book sheds a new light on this “Age of Reason” by showing how emotions and feelings played a crucial role in this intellectually and sensorially dynamic period. Purnell tells this change by providing many interesting, and funny, episodes. My favorite, among others, is the seventeenth-century vogue for perfumes made of the excretions of the civet cat or the musk deer, and it was only in the mid-eighteenth century that floral scents became popular. This shift had to do with people’s ideas about health, cleanliness, and naturalness that changed over time. You will learn how and why people in the eighteenth and nineteenth centuries thought about the senses, how they experience their sensory world, and how our sensory experience came about over the course of a few hundred years.

By Carolyn Purnell,

Why should I read it?

1 author picked The Sensational Past as one of their favorite books, and they share why you should read it.

What is this book about?

Blindfolding children from birth. Playing a piano made of live cats. Using tobacco to cure drowning. Wearing "flea"-coloured clothes. These actions seem odd to us but in the eighteenth century they made sense.

As Carolyn Purnell persuasively shows, while our bodies may not change dramatically, the way we think about the senses and put them to use has been rather different over the ages. Journeying through the past three hundred years, Purnell explores how people used their senses in ways that might shock now. Using culinary history, fashion, medicine, music and many other aspects of Enlightenment life, she demonstrates that,…


Book cover of The Soundscape of Modernity: Architectural Acoustics and the Culture of Listening in America, 1900-1933

Ai Hisano Why did I love this book?

What is noise? Is it about loud music? Train sounds? Well, what makes certain sounds noise depends on the context. In the late-nineteenth-century United States, for example, the sound of the locomotive, which may sound like noise to many people, was heard as a symbol of modernity and technological advancement. Thompson’s book explores such change in the nature of sound and the culture of listening with the rise of new technology in the United States during the first few decades of the twentieth century, from the street and the Philadelphia Saving Fund Society Building to Radio City in New York.

By Emily Thompson,

Why should I read it?

1 author picked The Soundscape of Modernity as one of their favorite books, and they share why you should read it.

What is this book about?

In this history of aural culture in early-twentieth-century America, Emily Thompson charts dramatic transformations in what people heard and how they listened. What they heard was a new kind of sound that was the product of modern technology. They listened as newly critical consumers of aural commodities. By examining the technologies that produced this sound, as well as the culture that enthusiastically consumed it, Thompson recovers a lost dimension of the Machine Age and deepens our understanding of the experience of change that characterized the era.Reverberation equations, sound meters, microphones, and acoustical tiles were deployed in places as varied as…


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Book cover of Today Was A Good Day: A Collection of Essays From The Heart Of A Neurosurgeon

Today Was A Good Day By Edward Benzel,

My book is a collection of monthly Editor-in-Chief letters to the readership of World Neurosurgery, a journal that I edit. Each essay is short and sweet. The letters were written for neurosurgeons but have been re-edited so that they apply to all human beings. They cover topics such as leadership,…

Book cover of Selling Sounds: The Commercial Revolution in American Music

Ai Hisano Why did I love this book?

Why do certain tunes become popular and others fail? What is music that sells? In Selling Sounds, Suisman explains how the music industry has shaped the culture of listening to music and how they capitalized on it, creating an entirely new music culture in the early-twentieth-century United States. This emergence of the music industry and culture involved not just the creation of novel sounds by a genius musician, but rather commercial, technological, and cultural changes, which are still with us today. 

By David Suisman,

Why should I read it?

1 author picked Selling Sounds as one of their favorite books, and they share why you should read it.

What is this book about?

From Tin Pan Alley to grand opera, player-pianos to phonograph records, David Suisman's "Selling Sounds" explores the rise of music as big business and the creation of a radically new musical culture. Around the turn of the twentieth century, music entrepreneurs laid the foundation for today's vast industry, with new products, technologies, and commercial strategies to incorporate music into the daily rhythm of modern life. Popular songs filled the air with a new kind of musical pleasure, phonographs brought opera into the parlor, and celebrity performers like Enrico Caruso captivated the imagination of consumers from coast to coast. "Selling Sounds"…


Book cover of Smellosophy: What the Nose Tells the Mind

Ai Hisano Why did I love this book?

I like the smell of rain. But I can’t explain what it actually smells like. Afterall, olfactory sensation is the “mute sense”—the one without words. To describe a certain smell, you are most likely using a metaphor like rosy smell or vanilla-like smell. Not only does smell have few words to describe it, but it is also a sensation with still a lot unknown. Barwich’s Smellosophy is a fascinating combination of science, philosophy, and history to explore the importance of this mysterious sensation in our society. While digging into philosophical and historical questions to explore how people in the past thought about the perception of smell, Barwich also interviews neuroscientists, perfumers, and chemists to explore how the modern science, as well as industry, is trying to figure out what the nose tells the brain and how the brain understands it.

By A. S. Barwich,

Why should I read it?

1 author picked Smellosophy as one of their favorite books, and they share why you should read it.

What is this book about?

An NRC Handelsblad Book of the Year

"Offers rich discussions of olfactory perception, the conscious and subconscious impacts of smell on behavior and emotion."
-Science

Decades of cognition research have shown that external stimuli "spark" neural patterns in particular regions of the brain. We think of the brain as a space we can map: here it responds to faces, there it perceives a sensation. But the sense of smell-only recently attracting broader attention in neuroscience-doesn't work this way. So what does the nose tell the brain, and how does the brain understand it?

A. S. Barwich turned to experts in…


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Book cover of Medical Hostages

Medical Hostages By Shawn Jennings,

Duke, the leader of a bike gang, is in custody for murder. He plans an escape by feigning illness and hospitalization. But an unexpected turn of events results in two gang members and Duke holding a medical floor of patients hostage. Patients will die if the police don't meet their…

Book cover of Smell Detectives: An Olfactory History of Nineteenth-Century Urban America

Ai Hisano Why did I love this book?

Kiechle’s Smell Detective shows how smell, the mute sense, has been in fact quite “talkative.” By going back to the nineteenth-century United States, the book discusses how cities back then smelled and how people living there reacted to it. Olfaction is actually a critical source of knowledge. Smell can tell you a lot about your surrounding environment and other people. It also gives historians clues to understand how people lived in the past. Moreover, smell, like other senses, is not a simply subjective, biological phenomenon. Sensations we experience change over time—imagine smell and sounds on the street today and hundred years ago. It is also cultural and political, too. How people understand certain sensations is a historical product—a certain “bad” small was racialized and associated with a lower class, for example. This book is an excellent way to “sniff” out the history of the senses.

By Melanie A. Kiechle,

Why should I read it?

1 author picked Smell Detectives as one of their favorite books, and they share why you should read it.

What is this book about?

What did nineteenth-century cities smell like? And how did odors matter in the formation of a modern environmental consciousness? Smell Detectives follows the nineteenth-century Americans who used their noses to make sense of the sanitary challenges caused by rapid urban and industrial growth. Melanie Kiechle examines nuisance complaints, medical writings, domestic advice, and myriad discussions of what constituted fresh air, and argues that nineteenth-century city dwellers, anxious about the air they breathed, attempted to create healthier cities by detecting and then mitigating the most menacing odors.

Medical theories in the nineteenth century assumed that foul odors caused disease and that…


Explore my book 😀

Book cover of Visualizing Taste: How Business Changed the Look of What You Eat

What is my book about?

Foodstuffs are among the oldest of commodities. But commodification of food through the control of color and taste is a continual process, remade in every new market context by human decisions and actions. This book explores the role of businesses in shaping sensory experiences by focusing on the origins and development of the use of visual appeals, particularly color, as a key driver of demand in the food industry in the United States from the 1870s to the 1970s. The color of food that many consumers today associate with certain foods (like yellow for bananas and red for tomatoes) is the result of economic, political, and cultural negotiations between various people, including farmers, food processors, dye makers, government officials, and consumers.

Book cover of The Sensational Past: How the Enlightenment Changed the Way We Use Our Senses
Book cover of The Soundscape of Modernity: Architectural Acoustics and the Culture of Listening in America, 1900-1933
Book cover of Selling Sounds: The Commercial Revolution in American Music

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